Alexander Matt

Sr. Director Global Brand Communications Adidas

Alexander’s scope of action is the strategic positioning of Adidas Originals, one of the largest units of Herzogenaurauch’s brand empire. Defining the brand DNA is his job. What he creates inspires over 30 million fans and followers around the world. Whether Western Europe, the USA, Russia or China: This man has been pushing consumer engagement within the key markets since 2012.