JP Kuehlwein

Fr. Managing Director Global Strategy & Innovation Procter & Gamble

JP is co-founder and partner at Ueber-Brands, a New York firm that helps owners elevate their brands and to make them peerless, priceless and profitable. Previously, he was Executive Vice President at Frédéric Fekkai & Co, a prestige salon operator and retail hair care brand and served as Brand Director and Director of Strategy at multinational Procter & Gamble. Recognized global business leader and brand builder, Jan-Patrick has a 25+ year track record of translating consumer and brand insights into transformational propositions that today generated more than a billion dollars in incremental sales. His broad experience includes creating a global communication- and brand management strategy for the world’s leading detergent, developing a new-to-the-world food wrap to the US market, launching disposable diapers as a new habit and category in India and rural Asia as well as creating a premium skin care brand for China or turning-around a luxury lifestyle business in North America. JP has co-authored “Rethinking Prestige Branding - Secrets of the Ueber-Brands” with Wolfgang Schaefer, the go-to reference book for those building modern premium brands across industries, and is a graduate of the Ecole Supérieure de Commerce, Reims (France), Reutlingen- (Germany) and Lancaster University (UK).