Samantha Yarwood

Strategy & Innovation Starbucks

The Canadian shaped the Starbucks Experience. Her breadth of international experience in the Americas and EMEA includes leading teams across multiple markets, strategic planning, brand management and 360º marketing. In 2008, she moved to the European headquarters in Amsterdam. From April 2013 on, she has been responsible for Starbucks’ brand identity in Europe, the Middle East and Africa. Since 2017, she is in charge of Strategy & Innovation.