Kei Shimada

Director of Innovation IBM

For close to 20 years, Kei has devoted his time to helping Japanese companies with their mobile product and service strategies in expanding across borders and likewise supported international companies as an expert at their market entry in Japan. As a long-term Director Global Business Development at Dentsu he focussed on both initiating and leading a groupwide innovation, going beyond the traditional advertising business to cultivate new business models. In 2017, he joined IBM as Director of Innovation and now heads the newly established i3 Lab at IBM Japan.