Pamela Kaupinen

SVP HelloSociety The New York Times

Pamela spent over ten years of her career at Condé Nast. She was responsible for the strategic marketing of Allure, headed GQ’s global marketing from 2011 on, and started building the influencer marketing agency GQ Insider afterwards. Her successful work and growing network didn’t go unnoticed: In 2018, she got hired by The New York Times to join its native ad unit and lead its influencer marketing agency HelloSociety as SVP. The Times acquired HelloSociety from Science, Inc. in 2016.